Product Rendering
Photorealistic product imagery from CAD data — hero shots, 360 turn-tables, technical cutaways, and package renders delivered print-ready and digital-ready.
CAD Import & Integrity Check
STP and STEP files are imported and validated for surface accuracy. Curves, contours, and product design features are preserved to ensure the 3D model matches the engineering intent exactly.
Branding & Material Application
CMF data sheets and vector branding artwork are converted into high-resolution texture maps. Labels and logos are applied as separate render layers for easy future updates without full re-renders.
Lighting & Scene Setup
A virtual photography studio is built with custom lighting designed to highlight surface shape and product detail. The reflective floor and cyc environment match the look of a professional photo shoot.
Render & Compositing
Multi-pass EXR renders are produced with separate passes for branding, reflections, and shadows. Compositing in Nuke or Photoshop finalizes the image with color grading and layered PSD delivery.
Digital Asset Delivery
Final renders are output at any resolution needed — from trade show booth prints to web-optimized thumbnails. Master files are stored in a Digital Asset Manager for ongoing usage across campaigns.
Product rendering starts with CAD data and ends with photorealistic marketing assets that are indistinguishable from studio photography — but with total control over lighting, materials, angles, and branding accuracy. The CG approach eliminates on-set limitations and production scheduling constraints, delivering assets before physical products even exist.
From Our Portfolio
WERNER
3D product visualization, technical animations, and marketing assets for Werner's professional ladder and safety product lines.
CAD Conversions to Render Styles - One Mesh, Multiple Deliverables
How a single CAD import becomes multiple render deliverables — from studio hero shots to technical cutaways and line art.
Product Rendering — Hero Images and 360 Turn-Table
From CAD file to photorealistic hero renders and loopable 360 turn-table animations for retail and trade show delivery.